Santander Group, a commercial bank and financial services company based in Spain with operations around the world, in 2015 launched a cultural transformation in the organization embedding three core values: Simple, Personal and Fair. Santander Chile, the first bank to pilot the change in Latin America, engaged our change management and cultural transformation expertise to promote the CEO’s vision.
Armed with 200+ new ideas from the World Café process, Santander Chile later on developed a specific set of initiatives that supported the business with visible quick wins which set a base and roadmap for the required cultural shift they have been implementing until today.
Engaging all levels of employees across the company to define their new culture meant there was immediate buy-in to the change. A sense of ownership was instilled and embraced.
We created a straightforward roadmap for HR to use throughout the change management process to facilitate their cultural evolution.
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